Checklist SEO per il lancio di un sito web

Conduct keyword research for all pages

Map target keywords to every page on your new site before launch. Ensure each page targets unique keywords without cannibalization.

Create and optimize all meta tags

Write unique title tags and meta descriptions for every page, incorporating target keywords and compelling copy.

Set up Google Search Console and Analytics

Create and verify properties in GSC and GA4 before launch so you start collecting data from day one.

Configure XML sitemap generation

Set up automatic sitemap generation that includes all important pages and excludes utility pages, search results, and admin areas.

Set up robots.txt correctly

Configure robots.txt to allow crawling of all important sections while blocking admin areas, staging environments, and duplicate content.

Implement proper heading structure

Verify every page has a single H1 with logical H2-H6 hierarchy before going live. Fix heading issues before launch rather than after.

Enforce HTTPS on all pages

Confirm SSL is properly configured and all pages redirect from HTTP to HTTPS without mixed content warnings.

Test all internal links

Crawl the staging site to find and fix broken internal links before launch. Every link should resolve to a 200 status code.

Verify canonical tags are correct

Check that every page has a self-referencing canonical tag pointing to the production URL, not the staging domain.

Test mobile responsiveness thoroughly

Verify every page template works on mobile devices since Google will index the mobile version of your site first.

Remove noindex tags from staging

Search staging environment code for noindex meta tags and X-Robots-Tag headers. Remove all of them before going live.

Run a full site speed audit

Test Core Web Vitals and overall performance before launch. Fix performance issues before they affect your real users and rankings.

Submit sitemap to Google Search Console

Upload your XML sitemap through GSC immediately after launch to prompt Google to discover and crawl your new pages quickly.

Request indexing of key pages

Use GSC's URL Inspection tool to request indexing of your homepage, main category pages, and highest-priority content.

Verify robots.txt is serving correctly

Check that robots.txt is accessible at your production URL and contains the correct directives. Test using GSC's robots.txt tester.

Test all structured data on production

Run Google's Rich Results Test on key pages to verify structured data works correctly on the live production URL.

Monitor server response times

Watch server performance closely on launch day. Increased traffic can expose capacity issues that weren't visible during testing.

Check Google Analytics is tracking

Verify real-time reports in GA4 show visitors arriving. Confirm conversion tracking, events, and goals are firing correctly.

Monitor crawl stats in Search Console

Track crawl rate, crawl requests, and response codes in GSC for the first two weeks to ensure Google is indexing your site properly.

Check for unexpected 404 errors

Review GSC coverage report daily for the first week to catch and fix any 404 errors from pages Google expected to find.

Track keyword ranking changes

Monitor rankings for your target keywords daily during the first month. Some fluctuation is normal, but major drops need investigation.

Monitor Core Web Vitals with real user data

Check CWV scores with real user traffic data after launch. Lab scores can differ from actual field performance under real conditions.

Set up uptime monitoring

Configure external uptime monitoring to alert you immediately if your site goes down. Downtime during the critical early period is especially damaging.

Build initial backlinks to key pages

Start link building immediately after launch to establish domain authority. Focus on homepage and your most important category pages first.