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Sarah Chen

Senior SEO Analyst at Keyword Kick Editorial

Keyword researchSaaS SEOSearch intentSearch Console analytics
1 Artikel
7+ Jahre Erfahrung

About

Sarah covers keyword research, search-intent modelling, and SaaS SEO strategy. Before joining the Keyword Kick editorial team she spent seven years on the in-house SEO side of mid-market software companies, where her favourite problem was reconciling Search Console data with marketing-attribution dashboards that disagreed about everything. She still believes the answer is usually 'check the canonical chain'.

Qualifikationen & Zertifizierungen

Editorial team contributor. 7 years in-house SEO experience.

Artikel von Sarah Chen

Local SEO Rank Tracking: Rankings nach Stadt überwachen
Bildung & Anleitungen

Local SEO Rank Tracking: Rankings nach Stadt überwachen

If you run a local business, national ranking data is almost useless. A plumber in Chicago doesn't need to know they rank 12th nationally for "emergency plumber." They need to know where they rank when someone in Chicago searches that exact phrase — because that's the only search that generates a call.