What is PageRank?
Google's original algorithm for measuring the importance of a web page based on the quantity and quality of links pointing to it.
Understanding PageRank
PageRank, named after Google co-founder Larry Page, was one of the original foundations of Google's ranking algorithm. It works on the principle that a link from one page to another is a vote of confidence. Pages with more high-quality incoming links receive a higher PageRank score, which flows through outgoing links to other pages. While Google no longer publicly shares PageRank scores (the toolbar was retired in 2016), the underlying concept of link-based authority remains central to how Google evaluates pages. Modern SEO tools use proprietary metrics like Domain Authority and Domain Rating as proxies for this concept.
Why It Matters
Although the public score is retired, the PageRank algorithm still forms the mathematical foundation of how Google distributes authority through links. Understanding it helps you make better decisions about link building and internal linking.
How Keyword Kick Helps
Keyword Kick analyzes the link equity flowing to your pages through both internal and external links, helping you understand which pages carry the most authority and where strategic linking can boost underperforming content.
Related Terms
Frequently Asked Questions
Is PageRank still used by Google?
Yes, internally. Google confirmed that PageRank is still one of many signals in their ranking algorithm, but the public toolbar score was retired in 2016. The underlying link-based authority model continues to influence rankings.
Can I check my PageRank score?
No. Google no longer makes PageRank scores publicly available. Third-party metrics like Moz's Domain Authority or Ahrefs' Domain Rating serve as proxies, but they are independent calculations, not actual PageRank values.
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