What is Page Authority?
A score predicting how well a specific page will rank in search results.
Understanding Page Authority
Page Authority is a metric developed by Moz that scores individual web pages on a scale of 1 to 100, predicting their likelihood of ranking well in search engine results. The score is calculated based on factors including the quantity and quality of backlinks pointing to that specific page, the linking domains' authority, and the overall link graph. Unlike Domain Authority which scores the entire domain, Page Authority evaluates the strength of a single URL.
Why It Matters
Page Authority helps you understand the competitive strength of individual pages, both yours and your competitors'. Comparing Page Authority scores for pages ranking for your target keywords reveals the link building investment needed to compete.
How Keyword Kick Helps
Keyword Kick's rank tracking and backlink analysis provide visibility into the authority signals behind competing pages, helping you prioritize link building efforts toward the pages that need the most support.
Related Terms
Frequently Asked Questions
What is a good Page Authority score?
Page Authority is relative, not absolute. A score of 30 might be excellent for a niche blog but weak for a competitive commercial keyword. Compare your score against the pages currently ranking for your target keywords to gauge whether yours is competitive.
How do I increase my Page Authority?
Build high-quality, relevant backlinks to the specific page you want to strengthen. Internal links from your own high-authority pages also help. Improve the page's content quality and ensure strong technical SEO foundations like fast load times and clean URL structure.
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